Channel 4 launches Enhance ad platform
June 25, 2026



Channel 4 has announced the launch of Enhance – its new creative, dynamic optimisation platform designed to amplify advertiser’s existing TV creative on Channel 4 streaming. The UK public service broadcaster is partnering with Brightline’s ScreenSense on the new portal for building enhanced CTV ad formats.

The platform delivers Clearcast compliant, data-driven, dynamic streaming ads. It enables advertisers to tailor their creative, aligned to key advertiser KPIs. From geographical, location-based targeting to countdown, time-driven campaigns; from the addition of QR codes to product carousels and even sequential creatives, Enhance amplifies an advertiser’s TV creative.


David Amodio, Channel 4’s Head of Sales, commented: “Enhance is a pivotal addition to our product suite, enabling fast-turnaround customisation and deeper engagement using advertisers’ existing TV assets. We’re continually exploring new ways to help agencies and brands improve campaign effectiveness, so we’re excited about the value this will deliver.”

Rob Aksman, President and Co-Founder of BrightLine, said: “Channel 4 has always been at the forefront of TV ad innovation, illustrated again as the very first streamer globally to leverage BrightLine’s new ScreenSense platform. High-impact ad experiences have proven to drive significantly stronger results and Enhance makes it possible for any advertiser to turn a TV ad impression into a memorable brand encounter.”

Harriet Perry, Omnicom Media UK’s Chief Media and Partnerships Officer, added: “As part of our Unified Video approach, we recognise that creative effectiveness today is increasingly defined by how well it adapts to context, audience, and the moment. Enhance helps make that possible, turning existing TV assets into more dynamic, data-informed experiences designed to improve performance and outcomes.”

Omnicom Media UK is an early test partner of this tool.