DAZN scores global rights to 3ICE hockey
July 7, 2026 11.43 Europe/London By Julian Clover


DAZN has acquired the global broadcast rights to 3ICE, the fast-paced three-on-three professional hockey competition, adding another emerging sports property to its growing free-to-view portfolio.

The agreement covers both the inaugural 3ICE World Cup and the 2026 3ICE Men’s League, with coverage having begun on July 4.

Now in its fourth season, 3ICE has sought to reinvent professional ice hockey through a condensed format featuring three skaters and a goalkeeper per team, no power plays or offside challenges, and every game decided by overtime and sudden-death penalty shots.

The first event under the agreement was the inaugural 3ICE World Cup, held at Belfast’s SSE Arena on July 4-5. Eight nations – the United States, Canada, Great Britain, Sweden, Finland, Switzerland, Germany and Austria – competed in the competition’s first international championship.

DAZN will also stream the fourth season of the 3ICE Men’s League later this month from Iowa City, where eight city-based franchises, each coached by a Hockey Hall of Fame player, will compete for the Patrick Cup.

EJ Johnson, CEO and founder of 3ICE, said the agreement represented “a tremendous milestone” for the competition.

“This partnership is incredibly exciting for our fans, players, coaches and commercial partners, and it gives audiences around the world the opportunity to experience the speed, skill and nonstop excitement that make 3ICE unlike anything else in hockey.”

DAZN CEO Shay Segev said the competition complemented the platform’s strategy of combining established sports with innovative new formats.

“3ICE is a dynamic professional hockey format that aligns with DAZN’s goal to bring fans closer to the most exciting and innovative sports. Its pace, drama, and fast-growing global appeal make it highly engaging for both traditional hockey audiences and new fans alike.”

The deal continues DAZN’s recent expansion into niche and emerging sports as the platform looks to broaden its free-to-view offering alongside its portfolio of premium subscription rights.