M2A Media joins the SRT Alliance
July 8, 2026



M2A Media, the cloud-native live video distribution platform, has announced it has joined the SRT Alliance; a collaborative community of industry players and developers dedicated to advancing the Secure Reliable Transport (SRT) protocol as the open standard for low-latency, broadcast-grade video streaming over IP networks.

The membership formalises what has long been an operational reality at M2A. SRT is woven into the fabric of M2A’s platform, underpinning the secure delivery of live video for clients including DAZN, BBC, ITV, Photron and FIFA, across hundreds of territories and thousands of live events every month.


SRT was created by Haivision and open-sourced in 2017, with the SRT Alliance established the same year to accelerate its adoption as an industry standard. Today, more than 700 broadcasters, cloud platforms, and streaming providers rely on SRT for low-latency video transport over unpredictable public internet connections, the kind of real-world conditions that traditional protocols were never designed to handle.

Satellite contribution links once required specialised infrastructure, long lead times, and high costs; SRT enables broadcast-quality video to traverse the public internet with the reliability, security, and latency that live sports demand.

M2A has been using SRT as a core delivery protocol across its platform for several years, deploying it in production environments where broadcast reliability is non-negotiable.

“Orchestrating SRT at scale is what we do; SRT is a foundational element of our infrastructure,” commented Ciarán Doran, CEO of M2A Media. “Our clients are distributing live sports to millions of viewers across hundreds of territories. They cannot afford dropped frames, latency spikes, or compromised security. SRT delivers broadcast-grade reliability over the public internet, and joining the SRT Alliance is the natural expression of the trust we place in this protocol every day.”

“SRT was designed for exactly the kind of scale and unpredictability that M2A operates in. Seeing it applied so extensively across tier-one sports distribution is a powerful validation of its role as a broadcast standard,” added Peter Maag, Chief Strategy Officer & EVP at Haivision.