BBC Studios appoints Williams as SVP Ad Sales & StoryWorks, APAC
July 13, 2026



BBC Studios has announced the appointment of Erin Williams as Senior Vice President, Advertising Sales & StoryWorks, Asia Pacific, based in Singapore.

Williams joins BBC Studios with senior leadership experience across global media and advertising, having held senior roles at CNN, Time Warner and Fox Sports.


In her new role, Williams will lead BBC Studios’ advertising sales strategy across the Asia Pacific region, including Japan and ANZ. She will oversee a regional sales organisation and play a central role in accelerating revenue growth, strengthening client relationships, and expanding BBC Studios’ advertising and branded content offering across platforms.

James Wildbore, Global SVP and GM, Advertising Sales, BBC Studios, commented: “Erin brings outstanding leadership experience, deep regional knowledge and a clear commercial vision. Her appointment marks an important step in strengthening our advertising capabilities in APAC and positions us for continued growth across the region.”

Williams added: “As one of the most iconic and powerful brands in the world, I’ve long admired the strength of BBC Studios’ content, impact and reputation amongst audiences and partners alike. I’m absolutely thrilled to be joining the APAC team, working together to evolve and grow advertising partnerships with smart and influential creative solutions.”