Zefr expands to Turkey, GCC, Egypt
July 14, 2026



Zefr, a provider of AI-powered brand safety and suitability solutions for walled garden environments, has announced strategic partnerships with Black C Media and RedC Media to expand support for advertisers and agencies across Turkey, the Gulf Cooperation Council (GCC) and Egypt.

Under the partnership, Black C Media will serve as Zefr’s official partner in Turkey, while RedC Media will support the GCC region, including Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain and Oman, as well as Egypt.


The partnership combines Zefr’s AI-powered technology with Black C Media and RedC Media’s local market expertise, agency relationships and hands-on activation support. Together, the companies will give advertisers and agencies an additional way to access Zefr’s contextual, brand safety and suitability capabilities on YouTube, supported by local sales, campaign activation, strategic guidance tailored to regional market dynamics and languages including Turkish, Arabic and English, and managed service support where needed.

“Türkiye, GCC and Egypt are not only fast-growing digital markets, they are culturally rich and highly nuanced regions where local context and cultural sensitivity are everything. We are proud to partner with Black C Media and RedC Media to bring Zefr’s patented content intelligence to advertisers and agencies in the region. Together, we’re enabling brands to activate on YouTube and across social platforms with a video-level precision and relevance so every dollar works harder,” commented Alexandra Kondrashtina, MENA Commercial Lead at Zefr.

“In Türkiye, brands’ sensitivity to high-risk and unsafe content has never been higher, and YouTube — where thousands of videos are uploaded every day — is the country’s largest media platform. Zefr’s suitability layer, which processes every frame with AI, finds the most relevant context for each brand within this massive content flow while helping brands avoid unsuitable or high-risk ad environments. We at Black C Media are proud to bring this new capability to the Turkish advertising market. From now on, brands on YouTube will be able to reach their audiences at the right moment and in the right context — while helping direct investment toward quality content and creators,” said Cengiz Coşkun, Managing Director, Black C Media – Türkiye.

“In the GCC, where YouTube consumption is exceptional — users spend more than 60 minutes daily with a penetration of 94 per cent+ — however, scale alone is not enough. In today’s complex social media environment filled with controversial & misinformative content, brands need quality scale — placements that protect suitability, build affinity, and drive real ROI. At Red C, we are proud to partner with Zefr, to help GCC brands deliver ads in brand safe and suitable environments, ensuring every social media impression delivers real measurable business outcomes,” added Taher Jawadwala, Country Manager, Red C Media.