Deutsche Telekom secures exclusive German TV rights to FIFA World Cup 2030
July 19, 2026 21.42 Europe/London By Jörn Krieger

Deutsche Telekom has secured the German media rights to the 2030 FIFA World Cup, ensuring that all 104 matches of the tournament will once again be available on its TV platform MagentaTV.

The deal strengthens the German telco’s position in premium football broadcasting following its acquisition of the rights to UEFA Euro 2028, where all 51 matches will also be available on MagentaTV, including 17 exclusive fixtures.

The 2030 FIFA World Cup will run from 8 June to 21 July and will be staged across six host nations on three continents. Uruguay, Paraguay and Argentina will host the opening celebrations, while Spain, Portugal and Morocco will stage the majority of the tournament. A total of 48 national teams will compete in an expanded 104-match format.

According to the company, the exclusive coverage builds on the success of this year’s World Cup. “It was a FIFA World Cup of records for us,” said Rodrigo Diehl, the Telekom board member responsible for Germany. “We reached more than 200 million viewers while attracting significantly more new customers than expected. MagentaTV is the home of premium live sport, offering football fans outstanding coverage, expert analysis and high-quality entertainment.”

Arnim Butzen, Telekom’s Head of TV, added: “With UEFA Euro 2028 and now the FIFA World Cup 2030, the next two major international football tournaments will be available on MagentaTV. Once again, viewers can expect extensive coverage, exclusive matches and top-quality production.”

It remains unclear whether Telekom will again sublicense part of its World Cup rights to free-to-air broadcasters. For the 2026 tournament, a sublicensing agreement with Germany’s public broadcasters ARD and ZDF allowed 60 matches to be shown free-to-air. Similar arrangements for 2030 could involve ARD and ZDF again, but commercial broadcasters such as RTL or Sat.1 could also become potential partners.

Even if no sublicensing agreement is reached, supporters of the German national team would not necessarily need a MagentaTV pay-TV subscription. Under Germany’s broadcasting regulations, matches involving the national team at a FIFA World Cup, together with the opening match, both semi-finals and the final, must be available on free-to-air television.

Telekom could comply with these rules by making the required matches available free of charge on its own platform without requiring a paid MagentaTV subscription, should no agreement with a free-to-air broadcaster be concluded.