TV Nova consolidates sports ad sales
July 20, 2026 12.47 Europe/London By Julian Clover


Jan Raděj


Czech broadcaster TV Nova is consolidating advertising sales across its sports portfolio following the integration of O2 TV into the Nova Group.


The broadcaster has created a new Sport Sales team to sell advertising across the Nova Sport and Oneplay Sport channels. The unit will be led by Jan Raděj, who joins TV Nova from O2, where he was Head of Sales & Marketing for the Oneplay Sport sports channels.

Raděj will be responsible for business development across the sports portfolio and for coordinating sales across Nova Group’s sports channels.

Honza Ulrych, Sales Director of TV Nova, said the integration of O2 TV had opened new commercial opportunities and that a joint sales operation was “a natural step”.

“We will offer our clients easier access to the entire sports portfolio and the opportunity to plan their campaigns more effectively,” he said.

The move follows the wider consolidation of O2 TV and Nova in the Czech market, bringing together pay-TV distribution, streaming and premium sports channels under the PPF-owned media group.