DAZN extends Telekom and RTL partnerships for business customers
July 23, 2026 10.59 Europe/London By Jörn Krieger

DAZN has extended its long-running partnerships with Deutsche Telekom and RTL Deutschland, securing continued access to a broad range of live sports rights for bars, restaurants, hotels and betting shops through its DAZN for Business service.

The agreement with Deutsche Telekom’s MagentaSport has been renewed until at least 2029, ensuring that all matches from Germany’s 3. Liga football competition, the DEL ice hockey league and selected Basketball EuroLeague games remain available to commercial venues.

The renewed partnership also expands the offering with golf coverage, adding highlights from the PGA Tour, DP World Tour and the Ryder Cup, including the 2027 and 2029 editions.

Separately, DAZN has extended its agreement with RTL for the 2026/27 season, allowing commercial customers to continue showing matches from the UEFA Europa League and UEFA Conference League.

The deals strengthen DAZN for Business’ position in the German commercial sports broadcasting market, where venues rely on live sport to attract customers. According to industry studies cited by the company, hospitality businesses showing live sport can generate up to 36% higher revenues than those without sports broadcasts.

The service remains the only licensed way for hospitality venues in Germany and Austria to publicly screen DAZN’s programming. It is delivered via an internet connection without installation fees and is tailored for businesses ranging from pubs and restaurants to hotels and betting shops.

The renewed agreements further expand an already extensive rights portfolio that includes the Bundesliga, including the Saturday conference and all Sunday matches, the UEFA Champions League, UEFA Europa League, UEFA Conference League, LALIGA, Serie A, Ligue 1, the FA Cup and the Women’s Bundesliga, alongside sports such as darts, basketball, ice hockey and golf.