Dawes-Hughes appointed S4C’s Sports Commissioner
August 7, 2026



S4C has announced the appointment of Seiriol Dawes-Hughes as its new Sports Commissioner. He was previously Executive Producer of Sgorio, S4C’s flagship football programme, produced by Rondo Media.

Seiriol has has a successful career since joining Rondo as a researcher, progressing through the roles of producer, director and ultimately department head while helping to build the Sgorio team.


The announcement follows Sue Butler’s decision to step down from her role as S4C’s Sports Commissioner after twelve years at the helm. She expected to work closely with Dawes-Hughes during a transition period, which is scheduled to take place later this year.

Dawes-Hughes commented: “I am very much looking forward to joining S4C at an exciting time for the channel. Sport is a key part of S4C’s offering and I am looking forward to working with the production sector to maintain S4C’s place as the Home of Welsh Sport across all platforms. I would like to thank S4C for the opportunity to join the team, and my colleagues at Rondo for eighteen very happy years of collaboration.”

S4C’s Chief Content Officer, Llion Iwan, added: “We are delighted that Seiriol Dawes-Hughes is joining S4C’s commissioning team, bringing exceptional experience as a producer as well as a deep and insightful understanding of the digital landscape. I look forward to working with him as we build on the outstanding work Sue Butler has delivered over recent years.”