Spain: Pay-TV football price war continues
August 19, 2026

From David Del Valle in Madrid



The battle for football subscribers in Spain is intensifying at the start of the 2026-27 season, with traditional pay-TV operators raising the price of their football packages while DAZN has moved in the opposite direction with a discounted 12-month offer.

Movistar and Orange, the only two operators offering access to all LaLiga and European football through their convergent telecom packages, have increased football prices by up to 5 per cent this season.


The cheapest convergent option providing all the main domestic and European competitions costs €103 a month with Orange, while Movistar customers can pay €117 a month for a package combining connectivity, television and all football.

Movistar has increased prices across its football tariffs, with the average annual cost rising from €1,413.75 last season to €1,475, an increase of around 4.3 per cent. Some of its more expensive combinations have risen by more than €200 a year.

Orange has introduced a mixture of price increases and reductions depending on the package selected. Its cheapest comparable convergent offer providing all football has risen from €101 to €103 a month. The operator has also reintroduced minimum contract periods of between three and 12 months on some tariffs.

The increases contrast with DAZN’s strategy as the streaming platform seeks to capitalise on the start of the new football season.

DAZN has cut the price of its Football Plan from €19.99 to €14.99 a month for 12 months under an annual subscription paid monthly. The promotion, available until September 20th, represents a saving of €60 over the year.

The DAZN Football Plan includes five LaLiga EA Sports matches per matchday in 35 of the competition’s 38 rounds, as well as all of LaLiga Hypermotion. Its international football portfolio includes the Premier League, Bundesliga, Serie A, Ligue 1 and Eredivisie.

DAZN has also reduced the price of its Premium package from €31.99 to €25.99 a month for 12 months.

However, the significant price difference between DAZN and the telecom operators reflects the scope of the respective packages. DAZN does not provide every LaLiga match, whereas Movistar and Orange customers can watch the entire domestic championship.

Movistar also offers the Champions League, Europa League and Conference League, while Orange has secured wholesale agreements enabling it to provide its customers with the principal domestic and European football competitions.

The different strategies highlight the increasingly competitive battle for Spanish football viewers. While Movistar and Orange continue to use exclusive and comprehensive football coverage to drive higher-value fibre and mobile bundles, DAZN is positioning streaming as a considerably cheaper alternative for viewers willing to sacrifice access to every LaLiga match.

Football remains one of the main drivers of pay-TV subscriptions in Spain, but the long-term cost of watching the sport has risen sharply. Over the past decade, the minimum price of packages providing football has increased by 46.4 per cent at Movistar and almost 75 per cent at Orange.