Banijay unveils pan-European lifestyle format with Vinted
August 24, 2026



Media and entertainment group, Banijay Entertainment, has announced Live Better for Less, a new pan-European lifestyle entertainment format produced by Banijay UK’s Electric Robin, in collaboration with Vinted and WPP Media. The series will launch simultaneously across seven European territories in September.

Each episode of Live Better for Less follows individuals and families facing relatable challenges: too much clutter, limited budgets, and goals that feel out of reach. With guidance from trusted local hosts, contributors unpack their habits and lifestyles before taking action to sell and reuse items they already own, identify hidden value in their belongings, and meaningful changes that create lasting impact.


The project will consist of seven local series of Live Better for Less, each comprising 7×24′ episodes, supported by a localisation strategy, developed in partnership with next-generation AI localisation provider Adapt. Adapt’s platform orchestrates leading AI models for translation, voice generation, and visual lip sync, enabling linguists and audio experts to efficiently localise content for each market while maintaining the authenticity of the original performances.

The series will air in the UK, France, Germany, and Spain (Prime Video), the Netherlands (RTL 4), Poland (TVN Style), and Italy (Warner Bros Discovery’s Real Time).

Ross Brandon, Co-Founder, Electric Robin, commented: “Live Better for Less represents a compelling new model for integrated brand storytelling, showcasing how premium entertainment can drive meaningful consumer engagement while delivering an efficient and scalable solution for international content production and distribution.”

Andrew Smith, Senior Brand Director, Vinted, said: “Across Europe, most of us have asked ourselves at some point: where am I going to find the money for that? Research* among our members shows that part of the answer is often already sitting at home: in drawers that haven’t been opened in years, in cupboards full of things someone else could really use. Last year alone, €10.8 billion went directly back into our members’ pockets through selling on Vinted. Live Better for Less puts that idea into people’s living rooms, and we hope it inspires them to see that choosing second-hand – whether it’s clothes, electronics, or more – is simply the smart and savvy choice.”

Sam Grindey, Director, Sports and Entertainment at WPP Media, said: “Branded entertainment works best when audiences actively choose to spend time with it. Live Better for Less was designed from the outset to entertain viewers while supporting Vinted’s mission of making second-hand first choice. Bringing together media, production and local market expertise from the start has enabled us to create a format that can scale internationally while still feeling locally relevant.”

Justin Beaudin, CEO at Adapt, added: “Live Better for Less is a great example of how AI should be used in content localization, not to replace creative talent, but to help great stories reach more audiences. Today, we can go beyond translation alone. By combining leading AI models with experienced localization professionals we can preserve the original voice and performance while making every version feel local to its audience.”