wedotv, V expand distribution deal on VIDAA
August 24, 2026



Streaming channel operator wedotv has renewed and expanded its global distribution agreement with V, the company behind the VIDAA smart TV platform, adding carriage in the MENA region and South Africa and increasing the portfolio of wedotv channels through the platform.

The companies began working together in 2023, initially distributing seven wedotv premium thematic channels across 12 markets. Under the expanded agreement, wedotv Sports MENA and wedotv Cars (pictured) are being added to the partnership, while existing wedotv services are extending their reach into two additional regions.


In MENA, VIDAA has launched wedotv Sports MENA and wedotv Cars. In South Africa, the platform has added wedotv Big Stories, wedotv Cars, and the single-IP channel wedotv: Piel Salvaje.

“VIDAA has been an important part of wedotv’s global distribution strategy, providing broad connected-TV reach across a diverse range of markets” commented Iza Piotrowska, SVP, Global Business Development, wedotv. “The performance of our channels over the past three years has created a strong foundation for this renewal. Expanding into MENA and South Africa allows us to build on that momentum while introducing additional genre and single-IP services to VIDAA audiences.”

With these new launches, wedotv currently has FAST channels on VIDAA platforms serving 14 territories, including the UK, the DACH region, Italy, LatAm, Brazil, Poland, US, Canada, Australia, New Zealand, the Netherlands, Israel, MENA and South Africa.

“At V, we believe the best partnerships are built for the long term. Our relationship with wedotv is a great example of two companies growing together, expanding into new markets and creating more value along the way. TV is TV, and viewers expect great content regardless of how it reaches their screen. By extending our cooperation, we can bring even more premium, free content to VIDAA viewers around the world while giving wedotv access to our growing global audience. We respect what our partners do best, and our role is to give them the platform and reach to succeed,” added Guy Edri, CEO of V.