Netflix UK revenue surpasses £2B in 2025, overtaking ITV and reshaping the British TV landscape
August 24, 2026 21.06 Europe/London By Robert Briel

Netflix has crossed a major financial threshold in the UK, posting £2.06 billion in revenue for 2025 — a figure that puts the global streamer ahead of the country’s largest commercial broadcaster, ITV, and far beyond other public service broadcasters Channel 4 and Channel 5.

The milestone underscores Netflix’s dominant position in Britain’s rapidly shifting media market, where traditional broadcasters face structural pressures and younger audiences increasingly turn to streaming first.
Netflix’s UK revenue grew 11.3% year‑on‑year, up from £1.85B in 2024, according to a Companies House filing. The company attributes the rise to a 7% increase in average paying subscribers and higher average monthly revenue per user, reflecting both subscriber growth and pricing adjustments.
However, cost conscious Brits choose adverts: the streaming service has said more than 55% of its new sign ups have come through its advertising tier while membership on its advertising plan grew by almost 30% quarter over quarter.
The 2025 figure surpasses the £1.9B generated by ITV’s media and entertainment division in its latest full‑year results — the business unit that includes ITV’s broadcast channels and its streaming service ITVX. (ITV plc as a whole, including ITV Studios, posted £4.12B in revenue.)
Netflix UK reported an operating profit of £44.9M, slightly above the £43.2M recorded in 2024. Profit after tax rose 11.5% to £53.3M.
The filing also shows Netflix Services UK Limited distributed £30M in interim dividends in July 2025 and increased its internal loan balance to nearly £400M, with maturity extended to August 2028. The UK entity became a subsidiary of Amsterdam‑based Netflix International following a merger last year.
Netflix’s UK workforce continues to expand, with 342 employees on average in 2025 — up from 263 the year before.
Netflix’s rise comes as the UK’s traditional broadcasting ecosystem faces mounting challenges. The BBC’s licence fee model is under political and financial pressure, prompting debate over whether streaming platforms should contribute to public funding — an idea strongly opposed by the Motion Picture Association and described as “difficult to enforce” even by BBC Director General Tim Davie.
Meanwhile, younger viewers are increasingly bypassing linear TV altogether. Ofcom’s Media Nations report earlier this year found Netflix was the top service UK viewers think of first when deciding what to watch — ahead of the BBC, ITV and YouTube. Among 16–24‑year‑olds, Netflix’s lead was even more pronounced.
The timing of the financial disclosure ensures Netflix will be a central talking point at this week’s Edinburgh Television Festival, where streamers and broadcasters gather to debate the future of UK television. Netflix UK’s Head of Doc Series, Adam Hawkins, serves as advisory chair for the festival this year.
A decade‑long rise to the to Netflix launched in the UK in 2012 as part of its first European expansion. Over the past decade, it has become one of Britain’s most influential content players, powering hits such as Baby Reindeer, The Gentlemen and Adolescence — and reshaping viewing habits across the country.