Fawesome unveils redesigned CTV experience
August 25, 2026 15.10 Europe/London By Robert Briel

Fawesome, the free ad‑supported streaming service from Future Today, has rolled out a redesigned connected‑TV experience that puts content discovery at the centre of the user journey and introduces new advertising formats aimed at reaching viewers before they start watching a movie or show.

Future Today, which operates a broad portfolio of CTV channels and streaming apps, says the new Fawesome interface is built to make browsing more intuitive while opening fresh, high‑impact opportunities for brands inside the discovery environment.

Vikrant Mathur, co‑founder of Future Today, says discovery is becoming the most valuable moment in streaming. “The future of streaming won’t be defined by what people watch, it will be defined by how they discover. Discovery has become the new front door to engagement, and we’re transforming that moment into a premium opportunity for both viewers and brands.”

The update expands Fawesome’s use of large hero placements, which the company says have already delivered more than 40 percent higher engagement. It also introduces in‑grid ad overlays, a native advertising format embedded directly into the browsing interface. These ads appear as viewers scroll through rows of content — particularly the top rows, which account for more than 80 percent of daily viewership — offering visibility without interrupting playback.

Future Today says the approach reflects how much time viewers now spend browsing streaming apps before choosing something to watch. By placing ads inside that decision‑making moment, brands can reach audiences when they are most attentive and receptive.

Fawesome is also expanding Playlist Brand Takeovers, allowing advertisers to integrate their logos into curated content hubs built around genres, moods or viewing occasions. The idea is to create advertising that feels part of the experience rather than disruptive.

Alex Pakla, VP of Ad Sales at Future Today, says the new formats mark a shift in how brands appear on connected TV. “Instead of interrupting what viewers are watching, we’re integrating brands into the moments when audiences are most engaged and receptive — when they’re actively deciding what to watch next.”

Fawesome offers a wide library of free movies and TV shows across drama, true crime, lifestyle and family genres. Future Today positions the service as a brand‑safe environment that gives advertisers incremental reach beyond traditional television.