Broadpeak launches Click2Cart
August 26, 2026



Broadpeak, a specialist in streaming and monetisation at scale, has announced Click2Cart, the next evolution of its Click2 interactive advertising solution.

Click2Cart enables viewers to add products directly to their online shopping cart with a single click of their TV remote during a streaming advertisement, bringing connected TV (CTV) closer to ecommerce with intuitive user journeys that enable measurable performance advertising for broadcasters and streaming services.


Click2Cart builds on Broadpeak’s Click2, the interactive advertising solution. The add-to-cart feature moves beyond click-to-notification features by allowing viewers to add products directly to their online shopping cart – bringing consumers just one click away from completing a purchase. The solution enables streaming platforms and operators to offer digital commerce experiences from inside the TV environment, shortening paths to purchase and creating a seamless bridge between advertising exposure and measurable sales.

“For too long, delivering true shoppability and performance advertising has only been feasible for a handful of top digital platforms,” commented Jacques Le Mancq, President and CEO at Broadpeak. “We’re giving streaming companies and broadcasters the tools to compete for performance advertising on a level playing field. The industry has been asking for a better way to connect advertisers, retailers and streaming platforms without compromising the viewer experience. Click2Cart makes TV shoppability practical at scale – we’re looking forward to collaborating with customers and their retail partners to push this next phase forward.”

Click2Cart integrates with existing streaming advertising workflows and third-party retail ecosystems, with support across standard pre-roll and mid-roll advertising and non-linear display formats including L-Banner. It introduces new engagement and conversion beacons that provide advertisers with accurate performance KPIs and measurement capabilities throughout the purchase journey. Combined with the spot-level ad replacement solution Spot2Spot and non-linear ad insertion capabilities with BannersIn2, which unlock new ad formats and higher-value inventory, Click2Cart opens a pathway to revenue growth and true incremental inventory across the 150+ telcos working with Broadpeak worldwide.