The Roku Channel signs NWSL deal
August 27, 2026

By Nik Roseveare



Women’s football fans in the US catch exclusive National Women’s Soccer League (NWSL) matches live on the Roku Sports Channel, starting August 30th. The Roku Sports Channel will be the exclusive streaming home of eight Sunday Night matches during the remainder of the 2026 campaign, followed by an expanded package of 25 Sunday Night matches in 2027, providing a free destination to watch NWSL action throughout the season.

“We’re thrilled to be elevating our partnership with NWSL to include this exclusive package of Sunday Night matches, leading into and during what will be a watershed year for women’s soccer,” commnted Joe Franzetta, Head of Sports at Roku. “As sports fandom is continuing to grow alongside streaming access to sports, our audience reach will bring the NWSL matches to more than half of US streaming households and deepen our commitment to highlighting women’s sports.”


The Roku Sports Channel will launch the first match of the partnership with NWSL on August 30th with Seattle Reign FC vs Houston Dash. In 2026, the matches will air through October 25th, culminating with a match between San Diego Wave FC and Boston Legacy FC. Roku will also air a Sunday Night match every week of the 2027 season, on a to-be-announced schedule.

“As we continue to grow the NWSL’s audience, we’re focused on making it as easy as possible for fans to find and watch our matches wherever they are,” added NWSL Chief Marketing Officer Rachel Epstein. “Roku’s tremendous scale and accessibility make them an exciting partner as we bring more NWSL matches to more viewers and continue building consistent destinations for fans to engage with our league.”

In 2025, Roku announced an NWSL Zone in their Sports experience that showcases live and upcoming matches from the premier professional women’s soccer league, together with clips and highlights from every league match.

The NWSL’s negotiation was supported by global sports marketing agency IMG. The Roku deal follows the recent collapse of NWSL’s deal with Victory+ and sits alongside existing pacts with CBS Sports, ESPN, Prime Video and Scripps/ION in the US.