LG Electronics partners with Marriott International
September 2, 2026



LG Electronics has entered into a collaboration with global hospitality company Marriott International (Marriott) to shape the next generation of smart hotels through the development of an integrated guest room content and services platform powered by smart hotel TVs and cloud technology.

As part of the collaboration, the two companies have signed a memorandum of understanding at Marriott’s HQ in Maryland, USA, to further advance the jointly-developed guest room entertainment and technology platform. Marriott plans to adopt the jointly developed platform across its participating hotel portfolio, bringing a modern approach to in-room entertainment, and laying the foundation for device management, and connected guest experiences across Marriott properties.


LG and Marriott aim to improve hotel operational efficiency and simplify maintenance while providing guests with more convenient and personalised in-room experiences.

“Through our strategic collaboration with Marriott, LG is expanding the role of the hotel TV beyond entertainment to become a central platform that connects guests with personalised content and services while helping hotel operators manage their properties more efficiently,” said Nicolas Min, head of the Information Display Business at the LG Media Entertainment Solution Company. “By combining our leadership in hospitality displays with cloud, webOS and device management technologies, we will continue to deliver innovative solutions that help shape the future of smart hotels.”

“Our collaboration with LG reflects Marriott’s commitment to building technology that elevates the guest experience across our portfolio,” added Drew Pinto, executive vice president, and chief revenue and technology officer at Marriott International. “By combining LG’s connected-device capabilities with Marriott’s hospitality expertise and enterprise platform, we are creating a more seamless, personalised guest room experience while helping hotel teams operate more efficiently. This work is an important step toward building a smarter technology ecosystem that evolves alongside the needs of our guests.”

Beyond enhancing the guest room experience, the platform provides Marriott with a centralised enterprise management environment for its in-room technology. Marriott associate teams will now have the ability to monitor device health, performance and status across individual guest room televisions, entire hotel properties, specific brands or groups of hotels, and even its broader property portfolio.

A key feature of the technology is its in-room entertainment system, which supports linear TV, streaming and FAST channels including over 40 OTT applications and 250 channels. The television experience will also offer personalised advertising through LG Channels and client-side ad insertion capabilities.

The guest room technology will launch with an initial pilot across Marriott brands in 40 locations in the US and Canada before potentially expanding more broadly in Marriott’s global portfolio, at participating hotels.