Snapchat, HBO bring the wizarding world to Snapchat
September 2, 2026

By Nik Roseveare


Snapchat is partnering with HBO Max to bring the iconic wizarding world to Snapchat through new AR Lenses, Bitmoji fashion, AR experiences and more rolling out alongside the new HBO Original Series, Harry Potter and the Philosopher’s Stone, which premieres on HBO Max this December.
As the series airs, new experiences will give Snapchatters more ways to step into the story, express their fandom, and share moments with friends, including:
AR Lenses: 12 AR Lenses will roll out, giving Snapchatters new ways to step into the story, create, and share with friends.
Chat Wallpapers: Keep the conversation going after the credits roll with themed Chat Wallpapers, giving fans a fun backdrop to discuss the series with friends on Snapchat.
Bitmoji Fashion: Inspired by the new series, users can dress their Bitmoji in iconic Hogwarts costumes and wardrobe pieces.
Snapchat AR Mirrors: Snapchat will host fan events across the UK and US, featuring Snap Mirrors that let fans try on wizarding world clothing and accessories inspired by their Hogwarts House.
App Icon: Personalise app icons and step into the magic of Harry Potter before even opening Snapchat.
“One of the reasons Harry Potter resonates so deeply with fans is its ability to make the extraordinary feel just within reach. As we introduce a new generation to the wizarding world through the HBO Original series, Snapchat is an incredible partner to help extend that sense of discovery beyond the screen, giving fans new ways to engage with the story and bring a bit of that magic into their everyday lives,” commented Andrew Meengern, Vice President, HBO & Max Originals Marketing.
“Harry Potter fans have never been shy about representing their House, debating their favorite characters or sharing their love of the series with friends. That kind of personal connection is what makes this partnership so much fun for us,” added Anmol Malhotra, Global Head of Content & Partnerships, Snap Inc. “With HBO Max, we’re building AR experiences and creative tools that give Snapchatters new ways to show off their House pride, put themselves into the world of Harry Potter, and have a little fun with friends as they watch the series.”

Fans can find Harry Potter-inspired AR Lenses on Snapchat immediately, with other features rolling out soon.