Netgem’s PLEIO platform selected for Vodafone TV service
September 4, 2026



Netgem, Europe’s leading Content-as-a-Service company, has announced that Netgem’s PLEIO platform has been selected to supply Vodafone’s new branded television and entertainment service in the UK. Netgem has also been appointed to operate the day-to-day operation of the service, including content provision.

The service (announced on September 3rd) brings together live TV, On Demand, streaming content, gaming, music and more in one place. Live and on-demand television from the public service broadcasters is embedded through Freely which is delivered entirely over the internet. Alongside this sits major streaming applications, including more than 150+ extra channels spanning across entertainment, cinema, news, sport, music and children’s programming, a premium box office service where new-release films and series are available to buy or rent and a cloud gaming catalogue with more than 300 titles which can be streamed straight to a television with no console required. Every source is indexed into one catalogue, so a single search covers everything and Netgem’s AI-powered recommendation engine draws suggestions from the entire hub rather than from one application at a time.


The hub is available on an Android TV OS, and a mobile companion app for iOS and Android turns a phone into a remote control or a gamepad. The app also brings together free programming and entertainment apps, in a single destination, while mirroring the personal recommendations, favourites and gameplay across devices The service* is available to new and existing customers taking a Vodafone broadband or mobile plan. Vodafone runs on the UK’s biggest mobile network and is also the UK’s the largest full fibre provider.

Rob Winterschladen, Consumer Director, VodafoneThree, commented: “Our Vodafone TV service is bringing all the entertainment families love into one simple experience — live TV with Freely, leading streaming apps, over 150+ extra channels and more than 300 Cloud gaming titles, all delivered through a compact 4K, Dolby‑enabled hub. By partnering with Netgem and its PLEIO platform, we’re able to bring this complete service together under one roof, giving our customers a smarter, faster and more intuitive way to find and enjoy great entertainment across mobile and broadband.”

Mathias Hautefort, Chief Executive Officer of the Netgem group, added: “From today, the television service of one of Europe’s largest operators runs on Netgem’s platform PLEIO in the United Kingdom, and is operated by our teams. This is the model – with the WATCH / STREAM /PLAY approach – we have built the company around, and it works at the scale of a leading operator — in Europe and beyond. Bringing platform, content and operations together under a single partner is what allows a service of this scope to launch as one coherent product, and it makes Netgem accountable for the service as a whole rather than for a component of it. I would like to thank Vodafone Management for their trust in Netgem solution and our team.”