Velocix unveils refreshed brand identity
September 8, 2026



Velocix, the technology and media delivery platform, has announced the launch of a brand refresh. Velocix says that the new identity, encompassing an updated logo, colour system, typography and visual language, “modernises its visual presence to better reflect the scale, precision, and ambition of where the business is today, and where it’s headed”.

Velocix determined that the visual identity of the company needed to both embrace the foundation of where the company has come, and better represent the vision of its technology, customers and the market. A modernised brand is critical to match the company’s trajectory. The brand strategy is focused on giving Velocix a distinctive, consistent, and future-facing presence. Built around a modern geometric visual system, bold palette, and typography, the new identity is designed to project innovation and momentum across every product, marketing, and partner touchpoint.


“Our refreshed brand embodies the critical foundation of what has made this company successful and better represents our future,” said Patrick Ferguson, Chief Executive Officer of Velocix. “It’s a signal, internally and externally, that Velocix is entering its next era.”

“We’re excited to return to Amsterdam and share our vision for the next chapter of Velocix,” added Patrick Ferguson. “IBC is an ideal opportunity to highlight the bold ideas we’re bringing to life, through solutions that create enduring value for our customers and perform with simplicity at scale. When the world is watching, Velocix delivers.”