Clearcast expands into digital with iClear and allClear
September 8, 2026


Clearcast, the organisation responsible for pre-clearing TV advertising, has announced its move into digital advertising with the launch of its first AI pre-screening tool and services for digital and non-linear campaigns, iClear and allClear.
The expansion will provide digital advertisers, agencies and brands with access to compliance support from Clearcast through both AI-powered assessment tool iClear and expert human review service, allClear.

iClear is a proprietary tool designed to help advertisers, agencies, digital publishers and non-broadcast platforms assess online content against the CAP Code. As the only AI ad compliance software endorsed and co-created by Clearcast, iClear supports advertising compliance by reviewing campaigns earlier in the creative process, helping creative teams pre-screen content and identify potential issues before campaigns reach formal review or go live.
iClear allows users to upload scripts, images and video assets for rapid assessment against The CAP Code. The platform highlights potential areas of concern, explains why content may be at risk and provides practical guidance to help resolve issues before publishing. Powered by and developed with Northell and built with Clearcast’s decades of advertising compliance expertise, iClear gives advertisers a faster way to assess risk and make informed media planning decisions.
allClear by Clearcast offers specialist human reviews from Clearcast’s trust and compliance experts, who will work with advertisers to outline potential compliance risks before publication. Where clearance is provided, customers gain the confidence of expert assessment as well as the support of Clearcast’s compliance team with their defence if the ad was to be investigated by The ASA.
The services are designed for brand and advertising agency clients across vertical sectors. It will launch with the complex compliance areas of food & beverage, alcohol, gambling, harm & offence, and misleading advertising. More sectors will be added regularly.
Sam Smith, Managing Director at Clearcast, commented: “Brand reputation and safety matter as much in digital advertising as they do in broadcast, and it’s just as important for digital to hold itself to the same compliance standards we see in broadcast. Delivering clear, expert guidance is crucial, as the speed, scale and fragmentation of digital advertising becomes increasingly complex.By bringing more than 60 years of trusted expertise into this space, we’re expanding to help more advertisers turn complexity into confident decisions. iClear and allClear give teams the clarity and support to move faster without compromising honesty or creativity.”
Peter Verster, CEO at Northell, said: “Generative AI is transforming how organisations create and distribute marketing content, but increased speed and volume risk eroding hard-won trust. iClear combines explainable AI with deep compliance expertise and institutional knowledge from Clearcast, helping teams identify potential risks earlier, make better-informed decisions and apply compliance consistently across far greater volumes of content. By making that expertise both accessible and scalable, iClear brings meaningful compliance checks to more organisations and more content at earlier stages of the creative process, including areas where traditional compliance models have simply not been practical.”
Michael Haydon, Head of Product at Clearcast, added: “Advertising rules create as real a challenge for digital ads as they do for broadcast ads. Although they don’t have to be cleared before they’re released, they can be banned just as easily. Marketers need to determine whether their ad is within the scope of complex ASA rulings and evolving code rules which continue to show how nuanced those decisions must be. iClear provides practical, early-stage guidance, helping brands and ad teams identify potential issues before launch, reduce the chances of costly reworking and bans, and make faster, more confident decisions about their campaigns. allClear is the human review element of that, with our team’s 60+ years of experience in applying advertising rules against real-world precedents.”