AgileTV targets operational simplicity with unified TV platform at IBC
September 8, 2026 10.53 Europe/London By Julian Clover


AgileTV will use IBC2026 to demonstrate how operators can simplify TV operations by consolidating content delivery, service management and user experiences onto a single platform.

At its stand in Hall 5, the company will present its end-to-end TV platform, designed to reduce the operational complexity created by managing live, streaming, on-demand and aggregated content across multiple suppliers. AgileTV said the approach allows operators to scale services without expanding operational teams while reducing reliance on multiple technology vendors.

The platform is built around four areas: user experience, operations, content delivery and enterprise video services.

For consumer services, AgileTV will showcase AI-powered content recommendations, personalised discovery, unified user interfaces across devices and sports engagement features including highlights and bookmarks.

Operational capabilities include centralised device management, service observability, AI-driven metadata enrichment, issue detection and real-time dashboards to help operators monitor and manage TV services more efficiently.

The company will also demonstrate content delivery technologies including multi-CDN orchestration, AI-driven traffic optimisation, watermarking, tokenisation and piracy mitigation, bringing security and distribution together within a single ecosystem.

Beyond traditional pay-TV, AgileTV is expanding into hospitality and healthcare, offering managed TV and video services for hotels and hospitals. The platform combines devices, software and managed services to help organisations deploy and operate television services without managing the underlying technology.

“The future of TV is not about adding more technology. It is about removing the complexity behind it,” said Koldo Unanue, CEO of AgileTV. “We take responsibility for that complexity so our customers can focus on their guests, patients and growth.”

The IBC showcase reflects a broader industry trend towards integrated platforms that combine user experience, operations, delivery and security into unified managed services, enabling operators to reduce costs and simplify increasingly fragmented television ecosystems.