Velocix refreshes brand identity ahead of IBC
September 8, 2026 12.16 Europe/London By Julian Clover


Velocix has unveiled a refreshed brand identity as the media delivery technology company seeks to position itself for its next phase of growth.

The update covers the company’s logo, colour palette and typography, and will be rolled out across its digital, product, marketing and customer-facing activities over the coming weeks.

Velocix said the refresh is intended to reflect changes in the media delivery market and the company’s focus on providing operators with greater control and flexibility over streaming infrastructure.

The new identity will receive its first major industry showcase at IBC2026 in Amsterdam, where Velocix will exhibit its portfolio at Hall 1, stand C29.

“Our refreshed brand embodies the critical foundation of what has made this company successful and better represents our future,” said Patrick Ferguson, CEO of Velocix. “It’s a signal, internally and externally, that Velocix is entering its next era.”

Ferguson added: “IBC is an ideal opportunity to highlight the bold ideas we’re bringing to life, through solutions that create enduring value for our customers and perform with simplicity at scale.”

The rebrand itself brings little change to Velocix’s underlying technology portfolio, but signals a renewed emphasis on the company’s positioning as operators seek to manage increasingly complex streaming delivery environments.