SMM renews broadcasting deal with Myco
September 11, 2026



Squash Media & Marketing (SMM) has renewed its agreement with MENA streaming platform Myco which will see over 20 tournaments on the PSA Squash Tour shown live throughout the 2026-27 season.

The agreement kicked off with the London Squash Classic earlier this September, and will run to the end of the season at the PSA Squash Tour Finals presented by TWG Global. The action will be broadcast by Myco in Bangladesh, Pakistan and the United Arab Emirates.


“We’re delighted to build on our partnership with Myco and bring the PSA Squash Tour to even more fans across Bangladesh, Pakistan and the United Arab Emirates,” said PSA Chief Executive Alex Gough. “This renewed agreement reflects the continued growth of squash in these markets and gives fans access to the world’s best squash players and tournaments. We look forward to working together closely over what promises to be another exciting season together.”

Myco Co-Founder, Somair Rizvi, added: “Squash has deep roots across our markets, and with its Olympic debut coming in 2028, the world is about to rediscover a sport this region never stopped loving. Renewing with PSA across Pakistan, Bangladesh and the UAE is a promise to the players and the fans here that we will keep showing up for this game, season after season.”