ODMedia, Cindie expand operating partnership
September 11, 2026

Nick Snow @ IBC



ODMedia, the international media services company, and Cindie, the UK-led curator and distributor, have announced an expanded operating partnership spanning YouTube, FAST and Prime Video Channels.

The agreement broadens ODMedia’s role across channel operations, content preparation, localisation, quality control, platform delivery, optimisation and monetisation. It will support the continued development of Cindie’s multi-platform business across Latin America and its expansion into the US Hispanic market.


Under the partnership, ODMedia will support the development and day-to-day management of CINDIE’s YouTube channels, including channel setup, content delivery, metadata and rights management, audience optimisation and monetisation.

Cindie currently operates Spanish- and Brazilian Portuguese-language FAST and AVoD feeds across more than a dozen connected-TV platforms in Latin America, including Samsung TV Plus, LG Channels, V, Plex and Roku, among others. The company is expanding that footprint into the US Hispanic market during 2026.

ODMedia will help Cindie scale and optimise these activities while developing complementary YouTube and Prime Video Channels strategies. Its role will work alongside Cindie’s existing FAST technology-provider relationships.

For Cindie’s Prime Video Channels activities in Brazil, Mexico, Chile and Colombia, ODMedia will provide aggregation, media preparation, localisation, delivery and operational support across channel and VOD initiatives. The partnership will also support Cindie’s planned launch on Prime Video Channels in Argentina in Q4 2026.

“Cindie has built a strong multi-platform business around independent film and scripted content for clearly defined audiences,” commnted Sjef Pijnenburg, Founder of ODMedia. “Our role is to provide the operational scale behind that business, from channel management and localisation to platform delivery, optimisation and monetisation. By expanding our work across YouTube, FAST and Prime Video Channels, we can support Cindie’s growth in its established Latin American markets and across the U.S. Hispanic market.”

“Getting a title onto a platform is only the first step. Building and retaining an audience requires consistent operational discipline,” added Maurice van Sabben, CEO of Cindie. “ODMedia brings the systems, platform expertise and day-to-day execution needed to move beyond one-off deliveries. That gives us a scalable model we can apply across our Latin American and U.S. Hispanic footprint.”