Research: 63% of US internet homes use generative AI
September 11, 2026



Parks Associates has published research from its AI Experience Consumer Insights Dashboard showing 63 per cent of US internet households now use AI tools, up from 51 per cent in 2025. In addition, paid users of AI tools report higher Net Promoter Scores (NPS) than free users across all leading generative AI platforms, including ChatGPT, Claude, Perplexity and more.

Paid AI adoption has reached 22 per cent of US internet households, but consumers are most willing to pay when AI delivers clear productivity or specialised value.


The research found:

DeepSeek has the highest NPS among paid users at 59.
Grammarly and Perplexity follow with paid-user NPS scores of 55 and 51, compared to 15 and 10 among free users of these tools, respectively.
ChatGPT has an NPS of 44 among paid users.
Alexa+ and Meta AI have the lowest NPS among free users at -10, while their paid-user scores are 40 and 28, respectively.
“AI adoption continues to grow, but providers still have to demonstrate why consumers should pay,” commented Jennifer Kent, SVP and Principal Analyst, Parks Associates. “The higher NPS among paid users shows that consumers see value in premium experiences.”

Trust and safety remain important factors in the next phase of AI adoption, especially as national news continues to report growing concerns from governments, industry insiders, and consumers about the increasing capabilities of AI systems

Parks Associates’ research reports consumers are more comfortable with AI for productivity and monitoring tasks but show greater concern when AI is used for higher-risk decisions.

“Major consumer brands are integrating AI into products and services consumers use every day,” Kent added. “Samsung, for example, is expanding AI capabilities across smartphones, TVs and home appliances.”