b.tv remote from ruwido a new standard in sustainability
September 12, 2026



Bouygues Telecom and ruwido are introducing a new b.tv decoder remote control, bringing together excellent user experience, brilliant design, and an unmatched sustainability.

The partnership between Bouygues Telecom and ruwido is a story of success based on trust; over nearly two decades of partnership the two companies have continuously evolved their remote control solutions, improving both usability and environmental performance with each new generation. The latest milestone, b.tv decoder remote sets a new benchmark for intuitive user experience and sustainable design.


Designed for everyday use, b.tv remote features improved usability, a premium tactile feel, and an elegant design with a semi-matte cursor ring with a subtle metallic shimmer. Every detail has been carefully developed to create a perfect user experience.

What truly sets the b.tv remote apart is its commitment to sustainability. Manufactured in Austria, it was designed to minimize its environmental impact. The remote’s housing is made from 100% recycled plastic from Bouygues Telecom’s own used remote controls, without the addition of virgin plastic. This closed-loop circular economy allows materials to be reused multiple times, giving them a second, and even third, life – an achievement recognized with a Red Dot award 2026 for sustainability.

“With this new remote control, we are taking a decisive step forward in the home entertainment experience we offer our customers,” said Marc Laurier, CMO of Bouygues Telecom. “Beyond its redesigned ergonomics and its sustainability, this is a truly universal remote that lets subscribers control both their decoder and their TV set from a single device. It is a tangible innovation that simplifies everyday life and delivers a real benefit to our customers: a smoother, more intuitive experience with no need to juggle multiple remotes.”

“Bouygues Telecom and ruwido’s commitment for genuinely circular economy sets the new benchmark for the industry. The b.tv decoder remote control demonstrates how innovative design, excellent user experience, and true circularity can go hand in hand. Produced under highest environmental standards with 100% renewable energy in Austria this remote comes with a unique feature – a clean conscience.” – says Ferdinand Maier, CEO and owner of ruwido.