Wurl launches Content Intelligence Platform
September 15, 2026



Wurl, a specialist in the streaming TV industry, has announced the launch of its Content Intelligence Platform, a new enrichment enablement solution designed to help demand-side platforms (DSPs) scale advanced targeting across connected TV (CTV). The offering creates a direct connection between streaming content intelligence and programmatic demand, unlocking opportunities for how CTV inventory is understood, targeted and activated.

“Advanced contextual targeting already exists. What’s been missing in CTV is the footprint to make it truly impactful,” commented Ria Madrid, Vice President, Global Advertising at Wurl. “By bringing richer signals to significantly more streaming inventory, we’re giving DSPs the ability to get more from the investments they’ve already made, while helping advertisers reach highly engaged audiences in the moments where their messaging can have the greatest impact.”


Expanding upon Wurl’s own scene-level contextual targeting solution, over the past year the company has established an ecosystem of partners that bring a range of signals to streaming TV. Most recently, the company has integrated with the technology solution KERV, which adds advanced capabilities such as object-level recognition and precise ad-break targeting, and Peer39, which provides verified pre-bid contextual, suitability, fraud, and media quality signals. Combined with Wurl’s existing partnership with Viant’s IRIS.TV, the company’s Content Intelligence Platform now offers DSPs a consolidated source of contextual CTV supply for these differentiated solutions.

Wurl’s Content Intelligence is already being integrated with leading buying platforms, including Yahoo DSP, StackAdapt, and Viant, giving advertisers new ways to activate richer contextual signals across premium CTV inventory.

“CTV buyers are looking for greater transparency into where their ads appear and more precise ways to align their brands with the content and moments that matter,” said Greg Joseph, VP of Inventory Development at StackAdapt. “Our work with Wurl brings enhanced contextual signals into our platform, giving buyers a richer understanding of the content surrounding each impression and more opportunities to activate against relevant contextual moments. That combination helps brands reach highly engaged audiences while creating ad experiences that feel relevant to the viewer and reflect positively on the brand.”