Foxxum and Tennis Channel extend CTV partnership
September 15, 2026 16.25 Europe/London By Jörn Krieger

Foxxum and Tennis Channel have extended their long-term partnership under a new agreement covering the development of a next-generation suite of Connected TV apps.

The German smart TV and OTT solutions provider has worked with Tennis Channel since 2019, supporting its CTV app portfolio across platforms including Roku, Fire TV, Apple TV, Android TV, Samsung, Comcast and Vizio, as well as additional operator environments.

Under the expanded agreement, Foxxum will work with Tennis Channel’s software engineering team to build the new apps on top of the US sports broadcaster’s bespoke backend platform. The project is part of a broader partnership covering product development, platform optimisation and CTV growth.

“We’re proud to continue our partnership with Tennis Channel and support the next stage of their CTV strategy,” said Ronny Lutzi, CEO of Foxxum. “Migrating existing apps to a new backend is a complex technical step, and our focus is on executing it efficiently across platforms while positioning the service for long-term growth.”

“Foxxum has been a trusted partner since 2019, operating as a true extension of our team,” added Matthew Graham, SVP at Tennis Channel. “They bring deep CTV expertise, stay closely aligned with our business goals, and execute with an agile, collaborative approach that keeps the focus on the priorities that matter most. We’re excited to continue the partnership as we expand our streaming capabilities.”

The agreement comes as Tennis Channel continues to expand its streaming offering across connected devices. The broadcaster operates the Tennis Channel app alongside its flagship network and Tennis Channel 2, a FAST Channel available in more than 100 million US homes.

Tennis Channel is owned by Sinclair and is the exclusive US home of the ATP Tour and WTA Tour. Its app offers live and on-demand matches, original programming and personalised multi-view functionality across mobile and CTV devices.