IBC2026 draws more than 41,000 visitors to Amsterdam
September 15, 2026 07.14 Europe/London By Julian Clover


IBC2026 attracted 41,225 attendees from 170 countries to the RAI Amsterdam, alongside more than 1,300 exhibitors.

The four-day event recorded an increase in new exhibitors, with 256 companies making their IBC debut, 36% more than in 2025.

However, the number is significantly less than the 43,858 visitors who attended in 2025.

IBC said emerging technologies and practical applications of AI were prominent across this year’s exhibition and conference. The Future Tech area included the new Future Tech Ignite programme, which brought together more than 70 start-ups and emerging companies with investors and established media businesses.

The IBC Accelerator Media Innovation Programme featured nine projects covering areas including agentic AI, immersive experiences, private 5G, accessibility, content provenance and live-event streaming.

The three-day conference included speakers from broadcasters, streaming platforms, technology companies and sports organisations including BBC Studios, CNN, FIFA, Globo, ITV, JioStar, Netflix, UEFA, Warner Bros Discovery and YouTube.

“IBC’s superpower is the power to convene our industry,” said IBC CEO Mike Crimp. “Our industry has always been at its best when people come together, embrace new technology, and work through challenges to create real opportunity.”

IBC is approaching its 60th anniversary and will return to the RAI Amsterdam from 10 to 13 September 2027.