Mediapro commercialises LED perimeter ads for 34 LaLiga clubs
September 17, 2026



Mediapro has signed an agreement with 34 LaLiga clubs to commercialise LED perimeter advertising, both domestically and internationally, across matches involving 16 LaLiga EA Sports clubs and 18 LaLiga HyperMotion clubs.

The agreement covers a domestic feed for both leagues, plus a separate international feed for the rest of the world (LaLiga EA Sports only). It opens the door to a wide range of local and international sponsorship opportunities for clubs, connecting them with global audiences in a truly unique way. The group will also keep pushing to optimize and improve advertising performance for sponsors, offering brands and products a range of ways to feature during LaLiga broadcasts.


Growing fan interest in LaLiga was on full display in the 2025/26 season, which wrapped with 288 million cumulative TV viewers for LaLiga EA Sports in Spain and a new all-time attendance record across LaLiga EA Sports and LaLiga HyperMotion stadiums, drawing a combined 17,535,164 spectators over the course of the season.

LaLiga HyperMotion also closed out the 2025/26 season with its strongest TV audience numbers in four years, cementing its place as one of the fastest-growing products in Spanish football broadcasting. The season ended with more than 27.6 million cumulative viewers in Spain, a 59 per cent jump from the previous season.

Brands&Xperiences, Mediapro’s business unit that brings together and drives all of the group’s commercial activity with brands and advertisers, will manage the agreement.