Tina Rodriguez appointed CEO of Zattoo
September 21, 2026 12.44 Europe/London By Julian Clover


Zattoo has appointed Tina Rodriguez as CEO, confirming her in the position after almost six months as interim chief executive.

Rodriguez joined the Zurich-based TV streaming and technology company as Chief Consumer Officer in January 2026 and became CEO ad interim in April following the departure of Roger Elsener.

Before joining Zattoo, Rodriguez held senior management positions at Liberty Global, Sunrise, UPC Switzerland and Unitymedia.

During her period as interim CEO, Zattoo has continued to expand both its consumer and B2B activities. Developments include an advertising sales partnership with Ströer and the launch of its FAST channel business with Zeno True Crime.

On the B2B side, Joyn Switzerland has become a customer for Zattoo Ingest, while Zattoo Orchestrate has gone live for the first time with Estonian TV and entertainment provider Elisa Eesti. Orchestrate forms part of the company’s Zattoo Modular portfolio.

“Over the past few months, she has led the company with clear strategic direction, consistently advanced the transformation process and provided stability both internally and externally,” said Daniel Mönch, Chairman of Zattoo’s Board of Directors.

Rodriguez said Zattoo would continue its transformation and innovation strategy as the streaming market develops.