Merzigo launches 4 new businesses
September 22, 2026



Merzigo, the media technology company powering content distribution and monetisation across YouTube and Facebook, has unveiled four new businesses – Merzigo Studios, Merzigo Platforms, Merzigo Ad Alliance and Merzigo Academy – and announced a $200 million (€174.5m) commitment to content investment in 2027.

The announcement follows the full deployment of Merzigo’s $150 million content investment commitment for 2026, with the company now targeting accelerated growth in the US. During 2026, Merzigo onboarded more than 20 new partners, signed multi-million-dollar agreements with leading media companies and talent (including ITV, NBCUniversal, Banijay, All3Media, David Letterman and Steve Harvey among others), funded more than 2,000 hours of YouTube-first content and invested in more than 100 hours of scripted programming.


Merzigo Studios is the group’s content investment, licensing and production business. It identifies and licenses content and IP, invests directly in content and provides the capital and structures that enable new productions to come to life, spanning YouTube-first, scripted and unscripted projects.

Merzigo Platforms represents the group’s technology, product and engineering capability, developing the infrastructure, integrations and products that enable Merzigo’s content operations to scale globally.

Merzigo Ad Alliance is an independent advertising sales business, extending Merzigo’s commercial capabilities by connecting global brands with premium audiences and inventory. It will launch initially in EMEA, with further markets to follow.

Merzigo Academy, established in 2021, is Merzigo’s talent and knowledge business. It has already trained and developed close to 1,500 people and will now extend its programmes and expertise to the wider industry. Accessible via web and mobile the Academy provides 20+ hours of annual instruction, scaling professional development across 15+ functions and 96 essential topics.

Yigit Dogan Celik, Chairman & CEO of Merzigo, commented: “We have built Merzigo around a powerful core monetisation business, and over the past several years have developed significant capabilities in content, technology, advertising and talent around it. Bringing these businesses together as distinct companies marks the next stage of that development. Each has its own mandate and ambition, while together they strengthen what we can offer partners and the value we can create across the content lifecycle.”

Ceyda Sıla Çetinkaya, COO, Merzigo, Global, added: “We successfully deployed the $150 million we committed to content investment in 2026, and that investment has enabled us to expand our partner base, invest in thousands of hours of content and deepen our relationships across the global media industry. We are now increasing that commitment to $200 million for 2027, with the US at the heart of our next phase of growth. We see significant opportunity to deepen our relationships with the world’s leading content owners, producers and talent and to bring more premium content into our global ecosystem.”