Sweden: Titan OS adds TV4 Play
September 22, 2026



Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced a strategic partnership with TV4 Play in Sweden to bring the Swedish streaming service directly to Titan OS connected smart TVs.

The platform will be accessible across Titan OS smart TV models from major manufacturer brands including Philips and Sharp. Viewers can accessy the latest TV4 September releases, such as the season premiere of survival reality show Robinson; Death by the Fjord (Döden vid fjorden), Norwegian crime drama starring Kristofer Hivju; Celebrity Bake Off Sweden (Hela kändis Sverige bakar); and two new Maria Wern movies. Sports fans can also look forward to the return of the Swedish Hockey League (SHL).


Through this agreement, TV4 Play will be featured on the Titan OS Home Page, ensuring immediate visibility and seamless access for viewers. Content from TV4 Play is planned to be integrated into Titan OS’s native search, Sports Hubs, and personalised recommendation rails via live metadata feeds. Audiences in Sweden now can enjoy a full-spectrum viewing experience spanning top-tier live sports, news, local drama and entertainment.

“Integrating TV4 Play marks a significant step in our regional expansion,” commented Rick Fens, SVP of Business Development at Titan OS. “The goal of this new agreement is to deliver high-quality local content to Swedish viewers while ensuring it remains effortlessly accessible.”

“TV4 is Sweden’s most-watched channel and streaming service for in-home viewing, according to figures from MMS. Bringing Sweden together also means being where our audiences are, and given TV4’s position, broad availability is essential. With this launch, TV4 Play is now available as an app on virtually all TV sets sold in Sweden, and we’re very pleased that this makes it even easier for more people to find and enjoy our content,” added Jens Håkansta, Head of Channels at TV4.

The partnership highlights Titan OS’s mission to build an open, content-rich smart TV ecosystem tailored to local market needs, unlocking new audience engagement and monetization opportunities in the European Connected TV (CTV) market.