ITV: Big Brother streaming up 32%
September 22, 2026



Big Brother returned to screens on September 13th on ITV2 and ITVX, and an eventful first week in the iconic reality series has kept viewers tuning in.

From September 13th to 18th, ITV reports that the series was streamed 4.9 million times, up 32 per cent from 3.7 million over the same period in 2025. Additionally, the launch episode for the new season consolidated at 1.4 million viewers.


The second week of Big Brother is also seeing increased viewership, with both the September 20th and 21st episodes up 10 per cent compared to the same episodes in 2025.

Big Brother: The Group Chat companion show is also up 9 per cent compared to 2025’s series of Big Brother: Late & Live.