TiVo Ads enhances TV Viewership Data in US
September 23, 2026



TiVo Ads, a specialist in advanced TV data and advertising solutions, today launched an enhanced US TV Viewership Data offering, combining its deterministic set-top box (STB) data with automatic content recognition (ACR) data in a single, session-level data feed.

TiVo Ads provides data, measurement and analytics partners with a scaled and diversified footprint spanning millions of combined STB and ACR devices. Covering linear TV, AVoD and SVoD environments, the offering is designed to complement existing datasets, address coverage gaps and give partners the flexibility to build their own measurement, audience and analytics solutions. Independent by design and decoupled from media spend, TiVo Ads’ US Viewership Data offering gives licensees control over how the data is modelled, segmented and applied within their own products and workflows.


“TV viewing has fragmented, and the data used to understand viewer behavior often remains siloed,” commented Fariba Zamaniyan, senior vice president of global data monetisation at TiVo Ads. “STB and ACR data each provide a valuable lens into viewing behavior, but neither tells the whole story on its own. Bringing these complementary signals together can help close those gaps and give the industry a broader view of audiences across markets and platforms as television continues to evolve.”

With a single viewership data input, partners can power a range of audience, measurement and planning applications, from building household- and device-level audience segments based on deterministic viewing behaviors to enabling closed-loop attribution and measuring reach and frequency across linear and streaming TV.

This new offering builds on TiVo Ads’ broader global data capabilities, including TV viewership data in the US and UK, and entertainment metadata spanning linear and streaming environments.