MasOrange adopts Orange España corporate identity
September 23, 2026 11.18 Europe/London By Julian Clover


Orange has dropped the MasOrange brand in favour of Orange España after the completion of the integration of the telecom’s group.

The change follows Orange’s move to take full control of MasOrange and is intended to simplify the group’s corporate identity in Spain. It applies only to the corporate brand and does not affect its individual consumer brands.

The group’s portfolio continues to include brands such as Orange, Yoigo, MásMóvil, Pepephone, Jazztel, Simyo, Euskaltel, R and Telecable.

Orange España says it has invested close to €50 billion in Spain, principally in fibre and 5G infrastructure, and supports around 55,000 direct and indirect jobs.

“Orange España is one of the most recognised brands in our country and explains clearly and simply the company we are today: the leading operator in the Spanish market by number of customers and satisfaction,” said Meinrad Spenger, CEO of Orange España.

The company traces its development through almost three decades of consolidation in Spanish telecoms, involving businesses including Amena, eresMas, Jazztel, Yoigo, MásMóvil, Pepephone, Simyo and the Euskaltel group.

Orange España says the new identity also reflects a wider move from a traditional telecoms operator towards a technology company, with increased emphasis on artificial intelligence, 5G, cybersecurity, cloud and other digital services.

The Orange brand has been present in Spain for almost 20 years. According to Brand Finance 2026 figures cited by the company, it is valued at $18.9 billion, up 6% year-on-year, and ranks eighth among global telecoms brands.

The adoption of Orange España leaves the company’s existing management team, operating structure and commercial brands unchanged.