Sally Habbershaw appointed President of Global Distribution at BBC Studios
September 25, 2026 14.48 Europe/London By Robert Briel

BBC Studios has named Sally Habbershaw as its new President of Global Distribution, a significantly expanded London‑based role that places her at the helm of the company’s worldwide content sales business.

She will oversee commercial strategy, global exploitation of BBC Studios’ content portfolio and the organisation’s route‑to‑market planning across all genres and territories. Habbershaw will report directly to Zai Bennett, CEO and Chief Creative Officer of BBC Studios Global Content.

Habbershaw joins BBC Studios from Mediawan, where she served as Chief Distribution Officer. Her career includes senior leadership roles at All3Media International, A&E Networks, AMC Networks, Viacom, and Paramount‑owned businesses. She also serves as a BAFTA Board member and Deputy Chair of BAFTA North America, underscoring her influence across both the UK and US creative sectors.

Sally Habbershaw will officially join BBC Studios on 29 September.