Vuulr returns with new leadership
September 28, 2026



Vuulr, the B2B online rights transaction platform for all content, is returning to the international market with new ownership, fresh investment and a rebuilt business designed for an industry that has changed dramatically since the company first launched.

Ben Flint, who co-founded Vuulr in 2018, has returned to the new business as Chief Commercial Officer. Former Co-Founder Chris Drumgoole is on board as an advisor, and former partner Marc Rashba is also back, advising on Business Development for the Americas. Former CEO Ian McKee left the business in 2023 when it closed and is not part of the new team.


Vuulr is currently chaired by Silvia Kusnirova – a journalist turned strategic communications coach, entrepreneur and philanthropist, who was an original investor in Vuulr.

The original Vuulr was founded with the ambition to “bring the speed, transparency and cost-savings of e-commerce to the traditionally relationship-driven business of buying and selling content rights – then primarily focused on TV and film properties”. Vuulr has npw moved beyond a marketplace to be a full end-to-end rights transaction platform, with specific AI automation helping to deliver everything from targeted discovery to highly localised delivery.

Flint commented: “The original Vuulr was built around an idea that was arguably ahead of its time: that the international content industry needed its own e-commerce infrastructure. What has changed today is the market around us. Buyers and sellers are under pressure to move faster, find new opportunities, and extract more value from every piece of content they own. We’ve had an extraordinary opportunity to start again with everything we learned from the first Vuulr, but without being constrained by it. We are building for the industry as it exists now – and, importantly, for where we believe it is going next. Our ambition remains very simple: to make buying and selling content easier, faster and more efficient. And I believe whether people are listing a catalogue, searching for one specific piece of content or building a whole channel, the need for a purpose-built digital infrastructure connecting content buyers and sellers globally has never been stronger.”

Kusnirova added: “As an original investor, I had seen first-hand both the potential of Vuulr and the appetite within the industry. When the opportunity arose to acquire the assets in 2024, I believed there was something genuinely valuable worth preserving – but I also knew that simply restarting the old business wasn’t the answer. The market, technology and economics of the content industry have all moved on. Broadcasters, platforms, distributors and producers are operating under unprecedented pressure to do more with less; buyers are searching across a much wider universe of content; rights owners are looking for new ways to monetise catalogues, and creator-led and new forms of content are entering the professional marketplace. When you factor in how AI can enhance workflows, accelerate discovery, promotion and communication – for example, matching clients with content – the opportunity today is considerably greater than it was when Vuulr first entered the market. I am so excited to back Ben and the team for ‘Vuulr 2.0’, fully confident that it will now be a long-term sustainable business.”

The new Vuulr platform will be officially launching to the international market at MIPCOM in October.