ITV: Big Brother streaming continues to rise
September 28, 2026



Season 23 of reality series Big Brother is continuing to make a big impact on ITVX, clocking up 12.7 million streams so far – up 50 per cent on the 8.5 million streams recorded after 13 episodes in 2025.

The series also had a strong second week of linear viewing, with five of its six episodes in week two up year-on-year. For the first two weeks of the new season, viewing for 16-34s was up 17 per cent. The September 27th episode was the biggest of the series outside of the launch episodes since 2024, with 645k viewers – up 187k (+41 per cent) year-on-year, marking the biggest year-on-year increase for the series so far.


On September 27th, companion series Big Brother: The Group Chat also recorded its biggest audience yet with 244k viewers.

Big Brother continues tonight at 9pm on ITV2 and ITVX.