wedotv brings two new FAST Channels and addressable advertising to MagentaTV
September 28, 2026 10.31 Europe/London By Broadband TV News Correspondent

Free streaming network wedotv is expanding its presence on Deutsche Telekom’s MagentaTV platform with two additional FAST Channels, wedotv Sports and wedotv True Stories.

At the same time, the company is introducing Dynamic Ad Insertion (DAI) across the two new channels and its existing wedotv Movies service on MagentaTV.

The move allows advertisers to book advertising inventory programmatically and target campaigns to viewers. The expansion comes four years after wedotv Movies launched on MagentaTV in April 2022.

“We are pleased to expand our successful partnership with MagentaTV, which began four years ago with the launch of wedotv Movies. We are now taking the next step: Dynamic Ad Insertion creates new, attractive and contemporary advertising opportunities for advertisers. At the same time, we are giving MagentaTV viewers even more programme choice with additional German-language channels,” said Philipp Rotermund, CEO and Co-Founder of wedotv.

“FAST Channels are an important part of MagentaTV. With wedotv Sports and wedotv True Stories, we are expanding our programme offering with two attractive services while consistently developing the possibilities for addressable advertising. This creates added value for both our customers and advertisers,” added Dr Jörg Richartz, Vice President Sales & Marketing TV at Deutsche Telekom.

wedotv Movies offers international films and series. wedotv Sports focuses on live sports, highlights and sports documentaries, while wedotv True Stories features documentaries and factual programming covering society, history, crime and real-life stories.