ATHLOS London draws 7.3m viewers in international debut
September 29, 2026



ATHLOS London reached 7.3 million viewers across its broadcast and streaming partners on September 25th, marking the largest audience in the competition’s three-year history as it staged its first event outside the US.

A sold-out crowd at StoneX Stadium watched 40 of the world’s leading female athletes compete across seven events, producing three ATHLOS meeting records and one national record. The event distributed $1,057,000 in prize money with every athlete who competed receiving a share, with each champion taking home $65,000 and a bespoke Tiffany & Co. crown.


British Olympic champion Keely Hodgkinson delivered one of the standout performances of the night, closing her season with victory in the 800m in a meeting-record time of 1:56.40.

Competing in front of a home crowd, Hodgkinson debuted a full-length hooded speed suit for the occasion, revealing it at the perfect point in her season. “It’s a mixture of fashion, speed and science all coming together,” Hodgkinson said. “I’m honoured they let me put this on show. It’s something I’ll remember forever.”

ATHLOS athlete-owners and Olympians Sha’Carri Richardson and Gabby Thomas were also crowned champions in the competition they part-own. Richardson won the 100m in a meeting-record 10.80, while Thomas took victory in the 200m in 22.13.

Marileidy Paulino continued her unbeaten ATHLOS streak, winning the 400m in a meeting-record 48.73. The victory marked Paulino’s third consecutive ATHLOS title following wins in New York in 2024 and 2025. Henriette Jæger finished just five hundredths of a second behind Paulino, setting a Norwegian national record of 48.78.

Other champions included Klaudia Kazimierska in the Mile, Alaysha Johnson in the 100m hurdles and Alyssa Jones in the long jump.

Kayla Green, Acting President of ATHLOS, commented: “London showed exactly what is possible when the world’s best athletes are given the investment, visibility and a platform created just for them. We saw a sold-out stadium, exceptional performances and an audience of 7.3 million viewers (up from last year’s 4.5 million) watching around the world. This was ATHLOS’s first event outside the United States, but the response proved that the appetite for women’s track and field is truly global. We are incredibly proud of what the athletes delivered and of the atmosphere created by the London crowd.”

ATHLOS London was available to view in more than 150 countries through the competition’s broadest global distribution network to date. In the UK, the event was broadcast live and free to air across BBC Red Button, BBC iPlayer and BBC Sport. International distribution partners included domestic linear partner Scripps network, across ION and Bounce, Eurovision, W-Sport, ESPN, X and YouTube.

The event also generated 31.2 million social views across ATHLOS and partner channels, while social impressions rose 86 per cent year on year to 48.4 million.