RTL AdAlliance launches in Spain
September 29, 2026 09.56 Europe/London By Robert Briel

RTL AdAlliance is expanding its European footprint with the launch of a new office in Spain, marking a significant step in the company’s strategy to strengthen its local presence in key markets and simplify access to premium video inventory across Europe. The move positions Spain — one of Europe’s fastest‑growing video advertising markets — at the centre of RTL AdAlliance’s international growth ambitions.

With the new Madrid office, Spanish advertisers and agencies gain direct access to RTL AdAlliance’s unified Total Video portfolio, which brings together premium broadcasters, BVOD platforms, CTV services and online video publishers under one scalable buying experience. The portfolio includes major European media brands such as RTL, ITV, M6 and RAI, alongside BVOD platforms like France.tv, RTL+ and Videoland, and global CTV players including HBO Max, Samsung TV Plus and Waipu TV. By combining linear TV, streaming, CTV and online video, RTL AdAlliance aims to reduce fragmentation and offer advertisers a consistent route to European reach.

The launch is closely coordinated with Atresmedia Publicidad, the sales house of Spain’s leading broadcast group. Atresmedia’s support underscores the strength of the partnership between the two companies and reflects a shared ambition to unlock new international video advertising opportunities for Spanish brands. The collaboration also aims to improve operational efficiency and reinforce Atresmedia’s role as RTL AdAlliance’s trusted local partner.

The Spanish market will be led by Artur Kobryn, Vice President International Sales at RTL AdAlliance, supported by Mattia Badino, Head of Advertising, Michela Bruno, Head of Agency Partnerships, and Simone Rondena, Advertising Manager for Southern Europe. Together, they will provide Spanish advertisers with seamless access to the Total Video offering while continuing to work closely with long‑standing partners and agents in the country.

RTL AdAlliance CEO Stéphane Coruble (pictured) said the new office represents an important milestone in the company’s European expansion. He highlighted the combination of local market expertise and international digital capabilities as a key advantage for Spanish advertisers seeking premium, brand‑safe video environments across Europe. “We are taking our collaboration with Atresmedia to the next level,” he said. “Together, we can give advertisers in Spain and beyond greater access to premium video audiences across Europe, while creating new opportunities for our partners to grow their digital video business.”

COO Daniel Bischoff emphasized the momentum of Spain’s video advertising market, noting rapid growth in connected TV spending alongside the continued strength of broadcast TV. He said RTL AdAlliance’s expanded presence will help Spanish brands scale internationally and benefit from the company’s unified European offering.

Atresmedia Publicidad General Director José Miguel García‑Gasco Martínez described the launch as a reinforcement of the strategic alliance between the two companies. He said Spain’s video market is evolving quickly, with CTV at the centre of that transformation. The new office, he added, gives Spanish advertisers direct, brand‑safe access to premium European video inventory through RTL AdAlliance’s Total Video portfolio, while strengthening Atresmedia’s role as the trusted local partner in a rapidly changing landscape.

With the Madrid office now operational, RTL AdAlliance is positioning itself as a central gateway for Spanish advertisers seeking European scale, premium reach and simplified access to Total Video environments — a move that reflects both the dynamism of the Spanish market and the growing demand for unified video solutions across the continent.