AudienceProject expands Netflix cross-media measurement partnership
September 30, 2026 11.10 Europe/London By Julian Clover


AudienceProject has expanded its partnership with Netflix, providing the streaming service with additional tools to demonstrate its incremental reach alongside television and other media.

The agreement builds on the companies’ direct integration launched in 2025 and will see Netflix use AudienceProject Elevate, the measurement company’s independent platform for media owners.

Netflix will also use AudienceProject’s cross-media reports to provide advertisers with reach and frequency data across different channels and demonstrate how Netflix contributes to overall campaign performance.

AudienceProject says its existing measurement across the UK, Germany, France, Italy and Spain found that Netflix delivered an average 54% unique reach to TV among target audiences. In other words, more than half of the audience Netflix reached in the campaigns measured was not reached by the corresponding TV advertising.

“Netflix is increasingly becoming an important part of advertisers’ media plans, and independent cross-media measurement plays a key role in proving the reach and incremental value it delivers,” said Robert Singleton, Partnerships Director at AudienceProject.

The expanded arrangement comes as Netflix continues to develop its advertising business in Europe. Earlier this month, the streamer announced that its ad-supported plan will expand to Austria, Belgium, Denmark, Ireland, the Netherlands, Norway, Poland, Sweden and Switzerland on March 1, 2027.

AudienceProject currently provides measurement of Netflix’s ad-supported service to advertisers and agencies in the UK, Germany, France, Italy, Spain and Canada.