Sony, BPM sign performing arts partnership
October 5, 2026



Sony Corporation and Berlin Phil Media (BPM) have entered into a co-creation partnership to create inspiring new experiences and shape the future of performing arts’ transmission through technology and creativity.

Through this partnership, Sony and BPM will collaborate in areas including the advancement of filming and production solutions for the performing arts, the utilisation of archive assets and enhancement of content value, the creation of new touchpoints with fans, and technological research in artist development.


Sony and the Berliner Philharmoniker have long shared a commitment to enabling musical experiences around the world by means of technology. This relationship dates back to the era when the late Herbert von Karajan, former Artistic Director and Chief Conductor of the Berliner Philharmoniker, and the late Norio Ohga, former Chairman and CEO of Sony, helped introduce the compact disc to the world. Between 2012 and 2014, Sony and BPM then conducted a proof-of-concept experiment for advanced video production technology through the Berliner Philharmoniker’s Digital Concert Hall, its live and archive content distribution platform. Since then, Sony and BPM have remained connected through ongoing dialogue aimed at enhancing through new technology how the performing arts can be experienced. This dialogue formed the basis for the now newly established co-creation partnership.

By combining the expressive power unique to the Berliner Philharmoniker’s performing arts as produced and distributed by BPM with Sony’s technologies and creative expertise, this technological partnership aims to create new ways of experiencing the performing arts as well as new fan touchpoints whilst contributing to the sustainable growth of the industry.

Hiroshi Nakamura, Senior Vice President, Sony Corporation, commented: “By combining the outstanding artistry that the Berliner Philharmoniker has cultivated over many years with Sony’s imaging and audio technologies and creative expertise, we hope to deliver new inspiring experiences in the performing arts to people around the world. Through this partnership, we will bring the appeal of the performing arts to a wider audience, create new viewing experiences, and contribute to the sustainable growth of this field.”

Olaf Maninger, Media Board Member, Managing Director of Berlin Phil Media and Solo Cellist of the Berliner Philharmoniker, added: “Sony is the ideal co-creation partner for the Berliner Philharmoniker. We share the belief that outstanding audiovisual technology is essential to presenting classical music in the highest quality. The Digital Concert Hall was developed based on this technological vision. We are truly looking forward to continuing this journey together with Sony and enabling audiences around the world to experience the performances of the Berliner Philharmoniker in the highest quality.”