RevenueScreen launches to monetise every screen
October 5, 2026



As audiences move across more screens, monetisation has become increasingly fragmented. RevenueScreen, a new Dubai-based media monetisation company, has launched to help close that gap, helping broadcasters, content owners and media platforms unlock more commercial value from their content, audiences and distribution footprint. The company combines advertising sales, technology and local market expertise across traditional and emerging viewing environments.

Built around the principle of “monetising every screen,” RevenueScreen brings together advertising sales, technology and market expertise within one commercial model, spanning programmatic and reservation-based media buying through to direct sales and tailored brand partnerships.


This cross-screen approach reflects how audiences now consume content. RevenueScreen works across mobile and digital video, connected TV, OTT and FAST, satellite broadcasting, in-car entertainment and emerging platforms, connecting complementary channels and viewing experiences to create broader, more valuable propositions for advertisers and media partners. Its technology offering also supports programmatic video, in-player advertising, QR-enabled advertising and commerce, monetization analytics, and integration with existing advertising stacks and workflows.

“Media companies have invested heavily in building content, audiences and distribution, but the commercial value of those assets is not always being fully captured,” commented Massimo Vimini, SVP Digital Innovation and Monetization at RevenueScreen. “Audiences no longer exist on one screen, so monetization cannot be limited to one either. RevenueScreen allows us to look at the complete media environment and identify the right commercial opportunity around each audience, whether that is advertising, sponsorship, a brand partnership or something created specifically around the content.”

Coordinated from Dubai, RevenueScreen operates through an international network of advertising sales specialists, combining international reach with local market knowledge and established advertiser relationships. While content and audiences increasingly cross borders and platforms, advertising remains a highly local business, making an understanding of individual markets, agencies and brands a part of unlocking the monetisation potential of each territory.

The model also moves beyond selling media placements. RevenueScreen works with media owners and brands to develop sponsorships, content integrations, branded entertainment and bespoke projects that bring brands closer to audiences while creating additional revenue around existing media assets.

For broadcasters, content owners and platforms, this means looking beyond individual advertising slots or pieces of inventory and considering the wider commercial value of what they already have: content libraries, channels, distribution footprints, platforms and established audience relationships.

“Technology is an important part of monetization, but it is only one part,” Vimini added. “You also need people who understand advertisers, agencies, audiences and individual markets. Bringing those elements together allows us to turn existing reach into diversified, sustainable revenue streams. That is ultimately what RevenueScreen is about: monetizing every screen.”