VIZIO unveils content expansions, creator channels, original titles
October 7, 2026



VIZIO, a Walmart brand, has unveiled a new slate of entertainment offerings, including an expansion of premium programming partnerships, creator-led channels and original content.

The expansion builds on VIZIO’s commitment to provide more entertainment value to viewers at a time of growing reach and engagement for the smart TV platform. In the first half of 2026, VIZIO OS became the top-selling smart TV operating system in the US, now reaching 32 million yearly active devices, up 20 per cent year-over-year. Engagement with VIZIO’s free ad-supported, live and on-demand streaming service, WatchFree+, is also accelerating, with viewing hours up 58 per cent year-over-year. (VIZIO internal data, Q2 FY27)


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VIZIO’s WatchFree+ now offers more than 45,000 movies and shows, and more than 400 live and local channels. With expanded relationships with MGM, NBCUniversal, Disney, A&E and A24, VIZIO will bring additional popular programming to homes this autumn including titles such as The Good Doctor, Chicago Fire, Law & Order, Property Brothers, Little House on the Prairie, and more.

VIZIO’s WatchFree+ is expanding its exclusive programming with a feature-length original film, Jingle Bells Wedding Bells, starring Rachel Bilson and Scott Foley, and produced by ITV America Nashville and Happy Accidents. The new film will premiere exclusively on WatchFree+ across VIZIO OS and the web this holiday season, with GEICO as presenting sponsor.

“Where people spend their time watching entertainment matters, and we want GEICO to be part of those moments,” said Arianna Orpello, GEICO’s Chief Marketing Officer. “As viewing habits continue to evolve, partnerships like this give us new ways to connect with audiences through experiences they genuinely enjoy. That’s why we’re proud to be the presenting sponsor of VIZIO’s Jingle Bells Wedding Bells and to be part of a holiday viewing experience that brings people together.”

Creator-Powered FAST Channels and Original Programming

VIZIO’s WatchFree+ is bringing some of digital entertainment’s biggest names to TV with more than 40 creator-led channels. Spanning comedy, food, gaming, family, lifestyle, sports and travel, the free ad-supported lineup includes MrBeast, Celine Dept, Hot Ones, The Royalty Family, Ben Azelart, Ryan Trahan, Nick DiGiovanni, Preston Playz, Rebecca Zamolo, Sam and Colby, Uncle Roger and more.

VIZIO has also annoucned Holiday Chocolate Workshop, a new creator-led series featuring viral chocolatier Amaury Guichon, also available exclusively on WatchFree+. The series follows Guichon and his team of expert chocolatiers as they craft ambitious, larger-than-life holiday masterpieces for a season-ending reveal. The series blends creator-led storytelling with brand opportunities across streaming and social experiences.