Bauer Media ads inventory now on Amazon Ads
October 7, 2026



Amazon Ads and Bauer Media have announced a partnership making Bauer Media’s audio ads inventory available to advertisers via Amazon Ads.

Bauer Media’s audio portfolio, spanning Absolute Radio, KISS, Magic, Hits Radio and Greatest Hits Radio, reaches 23.5 million weekly listeners in the UK across all formats, and includes some of the UK’s most listened to commercial radio shows. The partnership builds on Bauer Media’s audioXi platform, which enables advertisers to access its premium digital audio inventory and connect with audiences across its growing audio ecosystem.


Advertisers can now plan and activate audio campaigns that reach Bauer Media’s audiences in-app, online, and via smart speakers, including Alexa, through a programmatic integration with Amazon Ads Agent.

“Audio gives brands a powerful way to build meaningful connections with audiences at scale, and this partnership makes it easier for advertisers to bring Bauer Media’s premium audio brands into their wider media plans,” commented Charlie Brookes, Director of Digital, Bauer Media. “Through audioXi, we’re making our audio inventory more accessible, and by combining our scale and trusted brands with Amazon Ads’ technology, we’re helping advertisers bring audio seamlessly into their campaigns.”

Phil Christer, Managing Director, Amazon Ads UK, added: “Bauer Media’s audio brands are part of daily life for millions of listeners across the UK, which gives advertisers the ability to scale their campaigns and connect with audiences wherever they listen. Bauer Media strengthens our audio offering for advertisers, and we’re excited to be working with them on new research to demonstrate just how additive audio can be to achieving brand objectives.”

The addition of Bauer Media to Amazon Ads means advertisers can plan and activate the UK’s three biggest commercial broadcasters all from one place with Amazon Ads Agent. Amazon Ads Agent brings sponsored ads and Display, Video, and Audio together in one connected, AI-first ads platform and gives advertisers the option to use manual campaign building tools, let Amazon’s AI optimise on their behalf, or employ a mix of both depending on campaign goal and advertiser need.