Vuulr Launches VuulrOS whitelabel service
October 8, 2026



Vuulr, the recently relaunched B2B rights transaction platform, has unveiled a new product to be launched at MIPCOM. VuulrOS is a whitelabel solution that gives content owners their own branded, always-on sales website and infrastructure, enabling sellers of any size to take their rights sales online.

VuulrOS gives companies their own exclusive transactional environment through which buyers can discover and screen content, search catalogs and avails, make and negotiate offers and manage rights – all under the seller’s own brand.


As content proliferates and buyers source programming from an increasingly global and fragmented market, Vuulr’s mission is to support distributors and their customers. It delivers the tools needed to do a modern job painlessly, complementing their existing personal relationships while simultaneously reaching new buyers and territories beyond their traditional networks. VuulrOS is designed to enable that transition online, without the heavy investment of building or maintaining owned technology.

Ben Flint, Chief Commercial Officer at Vuulr, commented: “The way content is bought has changed. Buyers want to be able to discover, screen and assess titles when it suits them, at any hour and wherever they are in the world. But relationships still matter. A fully automated VuulrOS means our clients don’t have to choose between owning their buyer relationships and having a modern, fully automated sales infrastructure. They get both, under their own name, running 24/7. This isn’t about replacing sales teams with technology either. We want to empower everyone, by removing the totally unnecessary friction around the process: our mantra is ‘no more spreadsheets’! A seller of any size can effectively put its entire business online – its brand, its catalogue, its screening capability, its rights and deal-making – working using our tech as essential, useful software for sales teams, supporting everything being done already.”

Vuulr is also developing a further automation layer for VuulrOS, including an automated sales agent with human controls, pricing recommendations, and deeper listing and offer analytics. Supply-chain functionality covering delivery, localisation, billing and reporting is planned with partners for 2027.

Flint added: “For years, the industry has talked about digital transformation while a surprising amount of the business of rights trading is still labouring with emails, spreadsheets and manually maintained systems. I think there is now a real opportunity to upgrade that – and we know from previous trials with an early whitelabel product that this is a meaningful solution. A few years on, with improved tech, VuulrOS will be a gamechanger. It lets companies start moving their businesses online immediately, but importantly, they remain in control – these are their titles, their buyers and their deals. We don’t want to interfere with a client’s existing business; just help both sides to move at the speed of today.”

VuulrOS removes the commission model charged on the main Vuulr marketplace, replaced instead by subscription tiers, according to catalogue size.