Mediapro launches SozialFirst digital agency
October 8, 2026



Mediapro which will become Imagina on January 1st, has unveiled SozialFirst, its new digital agency created to help brands, institutions, media outlets and organisations connect with their audiences in an increasingly fragmented digital landscape. SozialFirst brings together social media management, analytics, strategic consulting, production and optimisation of digital-native content, fan engagement and community growth.

SozialFirst combines creativity, strategy, data and knowledge of the different platforms to develop customised content for new digital environments. Its goal is to optimise every piece of content for each channel and audience, and to drive conversation and growth.


For more than 15 years, Mediapro has delivered projects spanning social media management, digital strategy and content production for major brands, media outlets, institutions and sports organizations. Its clients and projects include LaLiga, Movistar Plus, Prime Video, Liga F, 3Cat, the Red Cross, the Seville Provincial Council, Metro de Madrid, the Port of Barcelona, the Autonomous University of Madrid and Barcelona City Council, among others. Another of SozialFirst’s key assets is its partnerships with the major social media platforms, notably Meta, YouTube, X, TikTok, Snapchat and Twitch.

“SozialFirst sets out to become a strategic partner for organisations that want to understand their audiences better, create digital-native content, build their communities and grow in the digital ecosystem,” said a Mediapro press release.